Client: 20th Century Fox for The Other Woman

Challenge: Design a social media campaign that engaged with Millennials on Vine but still felt like honest posts from each influencer.

Solution: After studying each influencer’s feed and style, I wrote scripts that would promote The Other Woman, but still feel like the influencer wrote it. It was important to not make them feel like #ads. I allowed them to improvise as well to make it their own.

Impact: Tens of thousands of views and reposts promoting the movie with our hashtag, as well as genuine engagement and positive comments from their thousands of followers.