Client: Carnival Cruises x Variety

Challenge: Summer is when most people think about vacations - so how do we entice them into thinking of winter as the perfect time for a cruise as well?

Solution: Compose a 2-part article series that has a “journalist” reporting on an emergency at the North Pole - Santa has been overworked during Christmas and doesn’t just need a vacation. He needs a trip where he’ll be pampered after all that hard labor - and who has is all in one place more than a Carnival Cruise?