INSTAGRAM

Client: Cafe Bossa Nova, Little Rock, AR

Challenge: This family-owned small business has been around for years. They have a great reputation among those in the know - but so many people in town still have never heard of it.

Solution: Develop a social media campaign that incorporated humor, educational info about Brazil, and most of all, make people stop scrolling and finally remember their restaurant name.

Impact: In the first month alone, views increased 187%, with a 265% increase in views from non-followers. Within 6 months, we were on the radar of the biggest food blogger in the state, The Mighty Rib. Customers have been lining up - and they’ve even had to hire more staff.

Owner: “Every time you post a video, there is a tsunami of people. We might have to pause.”

TIKTOK
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