Client: VaynerMedia for Toyota Parts & Service

Challenge: People think of service centers as boring and tragically unsexy. We need to show them that Toyota Service Centers are so magical, you would never dream of bringing your car anywhere else.

Solution: ACD Justin Thomas and I concepted this series, and along with Sr. Agency Producer Stephen Sislen, created three “Kinetic Camerawork” assets. With a visually arresting approach, we gave Toyota Service Centers a sleek new look and made the Toyota Technicians the real heroes of the day.

Impact: This is brand new! Stay tuned.