Client: VaynerMedia for Toyota Parts & Service

Challenge: People might think of service centers as boring. We need to show them that at Toyota Service Centers, this is where the magic happens - and that magic is incredible service.

Solution: ACD Justin Thomas and I concepted and created this “Kinetic Camerawork” series with an immediately visually arresting approach that gave Toyota Service Centers a sleek new look and made the Toyota Technicians the real heroes of the day.