Client: VaynerMedia for Woodbridge by Robert Mondavi

Challenge: Create a series that genuinely encouraged Woodbridge drinkers to realize that there is no wrong way to drink wine - no matter what the wine snobs say.

Solution: With a creative team led by CD Mark Krajan and co-copywriter Mackenzie Horras, along with Sr. Agency Producer Stephen Sislen, we developed a series of spots at “Your Way Cafe,” shot mockumentary style, with a very special sommelier - here to tell you to drink wine your way.