Client: Arnold Worldwide for Progressive / Motaur

Challenge: Write a series of radio spots that captured the bizarre humor and mystical nature of the Progressive character Motaur, half-man, half-motorcycle.

Solution: Worked with an incredible team at the agency, each of us adding a layer to the spots until we created the final series, which you can hear below.

RoadWisdom – NINETEEN
RoadWisdom – FIVE
RoadWisdom – FOURTEEN
RoadWisdom – SEVEN
RoadWisdom – THREE
RoadWisdom – SIXTEEN
RoadWisdom – TWO
Previous
Previous

Woodbridge by Robert Mondavi

Next
Next

Progressive