Client: Arnold Worldwide for Snapchat for Progressive

Challenge: Create an amusing series of radio VO spots that promoted Snapchat from Progressive, which rewards you for driving safely.

Solution: I concepted the idea and wrote multiple spots for an original series called “Road Therapy,” for drivers that really don’t want to hear a commercial right now, but could use a little pick me up.

Impact: This series was a hit with the client, and my creative team at the agency.