Client: Jetset Studios for The Heat

Challenge: In addition to helping develop the raucous voice of The Heat’s twitter feed, along with Director Paul Feig, we needed to create a series of visual assets for social media. The intention was make sure everyone knew about The Heat, while specifically telling the audience exactly the kind of irreverent humor they can expect from the movie.

Solution: Created a series of posts for all social platforms that used the definition of one word to demonstrate the dueling personalities of the movie’s star characters, played by Sandra Bullock and Melissa McCarthy.